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From Intent to Experience: Transforming Engagement with Zero-Party Data
Delivering a personalized experience tailored to where a consumer is in their financial journey serves as a competitive advantage for many banks, credit unions, and lenders. But how do you get the data you need to understand and deliver the right message, at the right time? Zero-party data – or insights captured directly from the consumer – gives organizations the opportunity how to support consumers for where they are.

Total Expert’s Lora Osborn is diving into:
- Why zero-party data is transforming the customer experience
- How to capture – and leverage – this data to build better omni-channel relationships
- Best practices for building a personalized, tailored marketing engagement strategy

Jun 24, 2021 01:00 PM in Central Time (US and Canada)

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